After the success at the last Moodie Davitt Digital Awards Bistrot’s excellence is awarded once again. This time in the context of xthe sixth annual Airport Food and Beverage (FAB) Conference & Awards, held in Toronto and organised by The Moodie Davitt Report and The Foodie Report.
Bistrot is the winner for the ‘La spirito de vojaĝado’ – ‘The spirit of travel’ category with the presentation of the healthy recipes Creative Carbohydrates and for the F&B Marketing & Promotions Campaign of the Year for the region Europe thank to its digital communication strategy.
Creative Carbohydrates represents a new approach to food, in fact, with tasty products but quality and above all balanced in nutritional terms, thanks to the guidelines developed in collaboration with renowned Italian angiologist Dr. Mauro Mariani. Adopting this approach, the chefs at Autogrill’s Spazio Fucina and Dr. Mariani developed three new carbohydrate-based recipes for the innovative BISTROT concept, for travellers’ lunches. The initiative was designed to offer a meal satisfying the tastes of increasingly demanding travellers capable of making well-informed food choices. Diet is a key factor for our wellbeing at all times of the day, also when we’re travelling, which requires a lot of energy.
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Bistrot digital communication strategy distinctiveness lies in its “glocal” approach that integrated global aspects with local content by leveraging the concept’s unique characteristics and adapting the storytelling to the peculiarities of the various social channels.